The line between technology and marketing is increasingly being blurred as the social aspects traditionally associated with marketing are now being designed into digital technology from the outset. Marketers who lack technological expertise have not fared well in the ever growing digital economies, while technology specialists who lack social and marketing insights tend to get left behind by their competition. With so many new apps and services constantly emerging, staying on top of trends and being able to identify strengths and weaknesses in the wide array of options is hugely important.
Any project that needs to attract an audience, whether they be customers or users, will benefit from an expert digital marketing strategy
. Deciding how to approach marketing using digital technologies requires an in-depth understanding of the pros and cons of the various options that are available. The complexity of the options involved and the time needed to learn and gain experience in these areas means that, as with many areas in life, most people will be best suited to working with experienced internet marketing consultantss rather than attempting to take on the full responsibility for themselves. Even established businesses with a dedicated marketing or technology team may need to the specialised skills of online marketing consultants in some areas from time to time.
The DIY approach to digital marketing can be both exciting (and stressful), but if you are serious about growing your project’s profile and attracting an audience using web based and digital technology then you need to invest significant time and resources into this part of your process. In most cases, working with an experienced digital marketing consultant will increase the efficiency and lower the costs overall of this often delicate, yet rewarding stage in building your success. We at Crucial Web are happy to help our clients to learn how to take on tasks for themselves and make a priority of finding the correct balance in this regard, right from the very beginning of our relationship together.
As a digital consulting agency, we specialise in supporting both new and existing projects to gain exposure online and in optimising any existing digital marketing efforts. However, we are also able to help with many other areas of digital technology, multimedia and business operations.
When it comes to digital marketing, we always advise our clients to start out by defining a specialised digital marketing strategy that outlines goals and which defines metrics for monitoring the ongoing performance of promotional activities. This may either involve amending existing strategy documents or starting afresh, but will always involve Q&A sessions that are designed to get to the heart of the project’s real needs. A great marketing plan provides strong support for decision making further down the line, often making the difference between success and failure - so needs to be taken seriously.
We typically consult with clients on the following specific areas – although we are also able to help with others too:
Digital Marketing Strategy – We can provide both the overview and detailed understandings needed to successfully grow projects online.
Market Analysis & Research – Acquiring and presenting data from a variety of sources to access the insights that are needed to make the best commercial decisions.
Branding & Identity – The creative process of defining a project’s overall look and feel – carefully tailored to the aims of the marketing strategy.
Website & UI Design – Creating concepts for projects and brands which need to translate well into web and computing formats. We also develop and code sites ourselves too!
eCommerce Solutions – Choosing the right suppliers and marketplaces for your business needs, including online platforms, payment processors and physical 'Point of Sale' solutions.
Social Media Management – Effective use of social platforms to connect with and engage potential customers while building presenceand generating leads.
Paid Online Advertising (PPC) – While we typically manage campaigns for our clients, we are also able to offer less hands-on guidance to those who need it.
Digital Media Distribution – Extending the reach and success of digital content creators, including businesses, artists, musicians, film makers, computer/video game makers and beyond.
Blockchain & Cryptocurrencies – Advising on technical aspects of crypto projects and their potentials – plus whitepaper creation & reviews. Note: We do not provide financial advice.
Hardware & Software Systems – Design and configuration of computing infrastructure, web hosting and media technologies.– We can provide both the overview and detailed understandings needed to successfully grow projects online.
Our skills translate well into most markets and industries, however, we also have specialised experience and knowledge of the following areas:
Blockchains, Cryptocurrencies & Decentralised Applications
Digital Music / Audio Production & Distribution
Live Entertainment Events
Mental Healthcare & Addiction Treatment
Motor Racing Simulator Technologies
Video Production & Distribution