Growth Package

1950

Monthly

1295

One Off (Setup)

Our Growth package combines many internet marketing services for short & long term gains. We'll create quality content for your site, plus optimise it for higher conversions & improved search rankings.

Regular posts to social channels, targeted traffic boosts via paid advertising & increased search traffic all make for a powerful digital fertiliser that will help your project to bloom.

Package Includes
Market Research
One Off (Setup):
Identify competitors and their strategies, plus opportunities and risks.
Marketing Strategy
One Off (Setup):
Q&A session.
Budget optimisation.
Define project goals, positioning statement, brand voice, look & feel.
Paid Ad Campaigns
One Off (Setup):
Setup of basic campaigns on up to 2 platforms. (Max. monthly ad budget of £3000). ***
Monthly:
Optimisation and improved ad content as required.
Social Marketing
Monthly:
Full custom graphic & text design for 3 social posts per week on 2 social platforms.
Website Development
Monthly:
Implementation of changes recommended as a result of CRO, SEO & other analysis.
Conversion Rate Optimisation
One Off (Setup):
Installation of specialist user monitoring software.
Monthly:
Analysis. Suggestions for changes for key pages
Content Marketing
Monthly:
1 SEO optimised Blog or Press Release
- (1200+ words).
Search Engine Optimisation
One Off (Setup):
Full Website Audit.
Monthly:
Crucial keyword research.
Website metadata & schema updates.
Identify technical fixes for website.
Keyword optimisation.
Negative SEO management.
Backlink building.
Optimisation of Google My Business profile.
Analytics & REporting
Monthly:
Ongoing traffic and performance monitoring & analysis. Monthly campaign updates, keyword performance & traffic reports.

Surge Package

4450

Monthly

1295

One Off Setup

Our Surge package is for those who need an extra edge over their competition. Receive everything in our Growth package plus significantly more time spent by our team spent each month exactly where it matters for your project's success.

We'll also dedicate time to improving the overall User Experience to ensure your audience receives the right impressions wherever they connect to your organisation.

Package Includes
Search Engine Optimisation
Additional 12 hours of work per month.
Website Development
Website Development:
Additional 6 hours of work per month.
Conversion rate optimisation
Additional 2 hours of analysis and design work per month.
Content Marketing
1 additional SEO optimised Blog or Press Release
- (1200+ words) per month.
Social Marketing
Full custom graphic & text design for 2 extra social posts per week, including posting to 4 social platforms in total.
PAid Ad Campaigns
Optimisation & improved ad content as required. (Increased Max. monthly ad budget of £100k). ***
Analytics
Ongoing traffic and performance monitoring & analysis.

Brand Guide

1125

One Off

Our Brand Guide documents clearly define your brand's identity, including it's voice, look, feel & brand assets (logo, font/typeface, colour palette & spacing).

Brand guides enable the creation of a consistency within the presentation of your organisation that builds recognition among your audiences, while also conveying your values in memorable ways.

Market Research
Identify competitors and their strategies, plus opportunities and risks.
Brand Guide Document
Define key aspects of your brand's look & feel. Includes as much as is needed from: Definition of brand's voice and tagline, typography & colour-pallete.
Optional Logo Creation
We can create a unique logo for your project based on our research for an extra cost. Note: Logo creation is NOT included in the cost of the Brand Guide. Get in touch to discuss your needs.

The Small Print

* Ethical and Decentralised discounts are awarded at the discretion of the Crucial Web team. Ethical projects should be able to provide evidence of due care being given to ethical issues throughout. Evidence of a project's decentralisation should include suitable accounting or access to smart contract code.

** Prices are entirely customisable, based on the needs of each unique project and are provided as a guide. Our packages offer a level of service that is suited to an average project, however, we can increase or decrease their scale as needed.

*** Advertising costs for placing adverts on third party social networking platforms, search engines and elsewhere are not included in these package prices. Third party costs will be payable by our clients directly to those thrid parties.