This Privacy Policy describes how your personal information is collected, used, and shared when you visit or communicate via (the “Site”).

Crucial Web Ltd. takes your privacy seriously. If we collect or use your data, it will be done in alignment with the details set out in this document. This policy document may change occasionally, so you are advised to check back here to read any updates.

The current version of this document became effective on 4/02/2020.


This document only covers activity taking place on this website. Crucial Web Ltd. cannot take responsibility for the way your data and privacy are handled by other websites operated by other entities. We do our best to ensure that pages that are linked from this site that are hosted on external websites are trustworthy and reliable. We recommend that you read the privacy policy and other relevant pages on each site that you visit in order to understand how your data will be used by the site's operators.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:    

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you contact us through the Site, we may collect certain information from you, including your name, email address, and phone number.  We refer to this information as “Contact Details.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Details.


We use the Contact Details that we collect generally to communicate with you and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Social sites, such as Facebook and Twitter, keep records of your activity when you like and share content using their services. In the event that we integrate features from social media sites on our website, such as a comment or blog feed, those social media sites may set a cookie on your device. We do not access or otherwise use cookies that are created by any social media sites.


Please note that we do not alter our Site’s data collection and use practices when we see a 'Do Not Track' signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States.


When you contact us through the Site, we will maintain your Contact Details for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

The Enterprise Centre, University of East Anglia, Norwich Research Park, Norwich, Norfolk,  NR4 7TJ, United Kingdom