When is a marketing consultant not a marketing consultant? When they are also trained and skilled at software engineering, systems design and business operations! At Crucial Web, our wide range of personal experience in numerous industries and roles allows us to provide holistic technology and marketing support to our clients in an individualised, efficient way - we're friendly too!
Many strategy consulting firms and marketing consultants have limited technical knowledge and so stick to the same old approaches. We, however, understand that staying relevant and efficient in such a fast paced world means being willing to cut a path through uncharted territories, diving deep and reaping the rewards that such courage often brings. We love bringing people and ideas together in ways that inspire new possibilities and open new doors for our clients.
What is technology consulting?
Technology: The application of science, maths and the arts to achieve aims and goals.
Information Technology (IT): The use of technology and computing in managing and processing information.
Consultation: Providing advice and guidance on specific subjects.
Human ingenuity has produced a vast range of techniques and tools for us to study and use as we seek to reach our aims in life. The aim of a consultant is to provide insight and ideas to their client in key ways that improve the success and efficiency of the tasks at hand. Technology consultants combine a wide knowledge of different technologies with a more scientific approach to problem solving than is typically found in the wider world. A great consultant’s experience, understanding and logic needs to be matched by their communication skills to ensure they provide the best possible service.
In the broadest sense, a technology consultant might help clarify a project’s aims and suggest solutions to challenges that stand in the way of success. Typically, this will involve researching, planning, designing and possibly installing specific technologies - though the specific scope of the role may vary from project to project. Consultancy usually involves communicating with stakeholders who have experience in their own field but who may lack the necessary knowledge and experience to solve the specific technological challenges they are facing.
Technology consultants are also helpful in gaining independent advice on specialised topics where the consultant does not have a vested interest in the outcome of the decision. For example, if a business needs to choose from a variety of service suppliers, an independent consultant may be hired to produce a report on the various options and to make recommendations for decision makers to take into consideration.
Do I need a digital marketing consultant?
Marketing: The business process of creating relationships with and satisfying customers.
Digital Marketing: The marketing of products and services using digital technologies such as websites, mobile apps, display advertising and other mediums.
The line between technology and marketing is increasingly being blurred as the social aspects traditionally associated with marketing are now being designed into digital technology from the outset. Marketers who lack technological expertise have not fared well in the ever growing digital economies, while technology specialists who lack social and marketing insights tend to get left behind by their competition. With so many new apps and services constantly emerging, staying on top of trends and being able to identify strengths and weaknesses in the wide array of options is hugely important.
Any project that needs to attract an audience, whether they be customers or users, will benefit from an expert marketing strategy. Deciding how to approach marketing using digital technologies requires an in-depth understanding of the pros and cons of the various options that are available. The complexity of the options involved and the time needed to learn and gain experience in these areas means that, as with many areas in life, most people will be best suited to working with experienced consultants rather than attempting to take on the full responsibility for themselves. Even established businesses with a dedicated marketing or technology team may need to the specialised skills of consultants in some areas from time to time.
The DIY approach to digital marketing can be both exciting (and stressful), but if you are serious about growing your project’s profile and attracting an audience using web based and digital technology then you need to invest significant time and resources into this part of your process. In most cases, working with an experienced digital marketing consultant will increase the efficiency and lower the costs overall of this often delicate, yet rewarding stage in building your success. We at Crucial Web are happy to help our clients to learn how to take on tasks for themselves and make a priority of finding the correct balance in this regard, right from the very beginning of our relationship together.
CRUCIAL Consultancy Services
We specialise in supporting both new and existing projects to gain exposure online and in optimising any existing digital marketing efforts. However, we are also able to help with many other areas of digital technology, multimedia and business operations.
When it comes to marketing, we always advise our clients to start out by defining a marketing strategy that outlines goals and which defines metrics for monitoring the ongoing performance of promotional activities. This may either involve amending existing strategy documents or starting afresh, but will always involve Q&A sessions that are designed to get to the heart of the project’s real needs. A great marketing plan provides strong support for decision making further down the line, often making the difference between success and failure - so needs to be taken seriously.
We typically consult with clients on the following specific areas – although we are also able to help with others too:
Digital Marketing Strategy – We can provide both the overview and detailed understandings needed to successfully grow projects online.
Market Analysis & Research – Acquiring and presenting data from a variety of sources to access the insights that are needed to make the best commercial decisions.
Branding & Identity – The creative process of defining a project’s overall look and feel – carefully tailored to the aims of the marketing strategy.
Website & UI Design – Creating concepts for projects and brands which need to translate well into web and computing formats. We also develop and code sites ourselves too!
eCommerce Solutions – Choosing the right suppliers and marketplaces for your business needs, including online platforms, payment processors and physical 'Point of Sale' solutions.
Social Media Management – Effective use of social platforms to connect with and engage potential customers while building presenceand generating leads.
Paid Online Advertising (PPC) – While we typically manage campaigns for our clients, we are also able to offer less hands-on guidance to those who need it.
Digital Media Distribution – Extending the reach and success of digital content creators, including businesses, artists, musicians, film makers, computer/video game makers and beyond.
Blockchain & Cryptocurrencies – Advising on technical aspects of crypto projects and their potentials – plus whitepaper reviews. Note: We do not provide financial advice.
Hardware & Software Systems – Design and configuration of computing infrastructure, web hosting and media technologies.– We can provide both the overview and detailed understandings needed to successfully grow projects online.
Our skills translate well into most markets and industries, however, we also have specialised experience and knowledge of the following areas:
Digital Music / Audio Production & Distribution
Live Entertainment Events
Motor Racing Simulator Technologies
Video Production & Distribution